Friday, April 8, 2011

How not to respond to a customer complaint

I recently "liked" a business on facebook. It is a health and nutrition web site that offers coaching for weight loss. They have a large number of recipes on their site and I love to browse recipes online. I had been considering looking into purchasing their coaching services to help me lose weight.

Every day the person who manages their facebook page posts recipes. They post a lot of them, and repeat them, over and over again all.day.long. Yesterday, before I sent my e-mail, I received 30 posts from them in the span of an hour. A few of them were repeats of the first few posts. They do this all day long. Easily posting 200+ times a day. Needless to say this clogs up my facebook stream and annoyed me. But I like the recipes and they seemed like a genuinely nice business. So instead of "un-liking" them I chose to tell them how I felt.

I worked in retail as a teen and young adult. The boss at one of my jobs always said that the worse complaint was the one you didn't get. The customer who had a complaint but didn't tell you. Instead they went and told others. That way you never had a chance to grow and improve. You never had a chance at all, because you don't know you are doing something wrong.

That being said, here is a transcript of the e-mail exchange between myself and this company:

From me:
I want to preface this e-mail by saying that I like what you are doing and I enjoy getting the information that you are posting about on your facebook page. That being said, I have a complaint about the amount of posts and the repetition of those posts again and again all day long. It clogs up my facebook stream. If I take today for example: In the last hour there were 31 postings and a number of those were repeats of the same post. As a person who is very interested in social media (I also follow you on twitter) I am telling you this instead of simply un-liking your page. I would think that you may be losing followers because of the high number and repetitive nature of your posts.

Please take this info into consideration.
Thank You

Chantal

Her response:
Hey Chantal! 

I am sorry you feel that way! If I were you I would just unlike the **** Health page. We are having a great response and have emails everyday from many people saying how much they love all the post to choose from on the wall.  We have over 30, 000 post view per day and are very happy with our growth! 
I think that is is one of those things that you should always consider not giving advice when it is not asked for :) 

 Have a great day! 

*** ******
My response:

***,

I am sorry that you responded to me in this tone. I agree that the

info on your page is useful and interesting (as I noted in my original
e-mail). I only take issue with the number of times you post it, and
it in turn posts in my stream. You may be happy with the response you
are getting, but you might find that if you focus on quality as
opposed to quantity you might get an even better response.

I have unfollowed (facebook and twitter) as you have suggested. Which

really is a shame because prior to receiving your e-mail I was
considering purchasing your services. 


Chantal

Her Response:

Hey Chantal! 

 There is no tone. Again sorry you feel that way. 

 Have a great day!
------------------------------------------------------------------------------------------

I have removed her name and the business name because I am not going to bad mouth her personally on the internet. But HOLY SHIT!!!! Can you beleive that! I am not an expert in business but I can tell you that this is the absolute WRONG way to react to a customer complaint. If she doesn't agree with me (and it appears she doesn't ;) ) she could just say "Thanks for your input, we will take it into consideration" and file my e-mail in the trash. I had no plans of un-following her page prior to sending out my e-mail. Oh what a difference a few mis-chosen words can make.

Amazing eh!

12 comments:

LoriD said...

Oh my... she just didn't get it, did she?

Capital Mom said...

Wow there was totally a tone in that first email response. Good for you for replying. But nothing you could say would make her see what she doesn't want to!

Holly said...

oh my. I don't even know what to say?! you were completely IN line and she was way OVER it.

Lara said...

oy! that's crazy. good grief.

Julie said...

oh my indeed. and what is with the little smiley face at the end of the back handed comment? i agree with lori. she really didn't get it.

Allison P. said...

Brutal. I could let that exchange eat me up, so good for you to just vent it out and move on! Brutal.

Sasha said...

Wow. Mind boggling. Clearly someone who doesn't "get" social media, on soooo many levels. Lucky for them you are so restrained. I have to admit I'm super curious as to who it was though!!

Karen said...

I am gobsmacked! Seriously, what are they thinking? You're right that what they're doing is wrong. I can't understand why constructive comments like yours would be handled in this manner.

Truly clueless people with a seriously flawed social media strategy. I'd be tempted to forward the exchange to the president.

Rebecca said...

wow. don't they teach this in Business 101? That's terrible!

imbeingheldhostage said...

WOW. Shame on her!!
It's a pity you did them the courtesy of blotting out their name-- word of mouth can destroy (someone) with so little people skills.

You look GREAT btw!!

alphagam girl said...

Hey Chantal, I think that was my fault for sending you that way. Sooooo sorry. By the way - I got a free gym pass - you are welcome to it - Goodlife....may or may not be what you are looking for. Let me know !


Wendy

Julie Harrison said...

Yuck! yuck! I hate her responses.

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